Cinfed Credit Union is seeking to add a visionary sales executive to its team in the role of Senior Vice President (SVP), Member Experience. The primary responsibility of this position is to drive and coordinate business development through our retail outlets, outside sales efforts, and marketing initiatives. Reporting to the CEO, this position will also be responsible for ensuring the successful development and execution of corporate strategy, with an emphasis on product sales, member service, financial performance and operational excellence through our retail Branch Operations, Marketing, Contact Center, and E-Services (approximately 80 employees in total). This role will be actively involved in strategic planning and implementation, resource management, product/service development and financial forecasting as it relates to the sales, service, marketing, and e-service functions. Successful business development will be measured by increases in membership, revenue, deposits, loans, and member service.