Responsible for directing and administering the operational efforts for the branch. Directs Contact Center activity to meet established goals for service, sales, productivity and quality of work. Directly responsible for goals for Contact Center development aligned with overall Credit Union strategy. Ensures established policies and procedures are followed. Oversees provision of a full range of services to members and prospective members. Ensures members are promptly and professionally served. Responsible for the development of new business relationships with prospective members and prospective businesses. Trains, directs, and supervises branch staff.